Right before Christmas, Kaplan joined the Adobe World Wide Sales Conference 2019 in Las Vegas. As usual, Adobe presented a lot of news and development, this year mainly focusing on the latest acquisitions and solutions brought into the Adobe stack, Magento, an e-commerce platform and Marketo, B2B marketing automation. But also the development of the Adobe Experience Platform, which is going to be Kaplan’s focus for 2019, with multisolutions like Target, Campaign, Analytics and Audience Manager being leveraged through a unified data platform and core services like Adobe Sensei for intelligence and AI.
Also, the cooperation with Microsoft continues to deepen, with integrations with Dynamics and Power BI to provide a full stack. Adobe now ranks as a leader in 22 out of 34 analyst categories, being the indisputable no 1 software provider in Experience, Marketing and Digital solutions, outcompeting Salesforce (leader in 11 out of 34), Oracle and IBM.