Kaplan goes Vegas

Right before Christmas, Kaplan joined the Adobe World Wide Sales Conference 2019 in Las Vegas. As usual, Adobe presented a lot of news and development, this year mainly focusing on the latest acquisitions and solutions brought into the Adobe stack, Magento, an e-commerce platform and Marketo, B2B marketing automation. But also the development of the Adobe Experience Platform, which is going to be Kaplan’s focus for 2019, with multisolutions like Target, Campaign, Analytics and Audience Manager being leveraged through a unified data platform and core services like Adobe Sensei for intelligence and AI.

Also, the cooperation with Microsoft continues to deepen, with integrations with Dynamics and Power BI to provide a full stack. Adobe now ranks as a leader in 22 out of 34 analyst categories, being the indisputable no 1 software provider in Experience, Marketing and Digital solutions, outcompeting Salesforce (leader in 11 out of 34), Oracle and IBM.

This year was an extra exciting event for us, as we got to meet up with the European and North American team at Accenture Interactive, and join in their celebration becoming Adobe Global Partner of the Year.



May 11, 2020

Accenture Interactive Named Adobe 2020 Digital Experience Solution Partner of the Year Award, EMEA

Beginning of April 2020, at Adobe’s Summit, it was unveiled (virtually) that Accenture Interactive was recognized ‘The Adobe 2020 Digital Experience Solution Partner of the Year Award, EMEA’ for

November 1, 2019

Kaplan Stockholm news!

We have moved to a brand new office at Rådmansgatan 42 that we will share with our new friends at Accenture Interactive. You are welcome to stop by anytime. Either you want a cup of coffee or a

May 28, 2019

The CMO of the future

The new CMO; What is required of the marketing departments of the future?  How do you as a CMO maneuver in the new type of marketing landscape? When marketing becomes more digital, data-driven an

Adobe Experience Forum - Mikael
April 9, 2019

Create kick-ass customer experiences!

Earlier this week, Mikael Johansson Director of Analytics & AI at Kaplan, spoke at Adobe Experience Forum. During the presentation he emphasized the importance of data driven decision making,