The CMO of the future

The new CMO;
What is required of the marketing departments of the future? 

How do you as a CMO maneuver in the new type of marketing landscape? When marketing becomes more digital, data-driven and complex, marketing departments need to work in new ways and learn new skills. Putting the customer in the center of your business is no longer only a competitive advantage, but has now become absolutely business critical.

The 13th of June, our Kaplan collegues Anna Sundin and Jens Hård will be speaking at the CMO Breakfast event “Framtidens Marknadschef”, arranged in collaboration with Accenture Interactive and Fjord. Don’t miss Anna, Jens and many more fantastic speakers! Sign up here.

Archive

May 11, 2020

Accenture Interactive Named Adobe 2020 Digital Experience Solution Partner of the Year Award, EMEA

Beginning of April 2020, at Adobe’s Summit, it was unveiled (virtually) that Accenture Interactive was recognized ‘The Adobe 2020 Digital Experience Solution Partner of the Year Award, EMEA’ for

November 1, 2019

Kaplan Stockholm news!

We have moved to a brand new office at Rådmansgatan 42 that we will share with our new friends at Accenture Interactive. You are welcome to stop by anytime. Either you want a cup of coffee or a

Adobe Experience Forum - Mikael
April 9, 2019

Create kick-ass customer experiences!

Earlier this week, Mikael Johansson Director of Analytics & AI at Kaplan, spoke at Adobe Experience Forum. During the presentation he emphasized the importance of data driven decision making,

December 21, 2018

Kaplan goes Vegas

Right before Christmas, Kaplan joined the Adobe World Wide Sales Conference 2019 in Las Vegas. As usual, Adobe presented a lot of news and development, this year mainly focusing on the latest acquisit