Who we are
Our Vision
At Kaplan, we firmly believe the future of customer experiences is data-driven, relevant and targeted. It is all about creating value for both the receiver and the sender. Becoming a customer experience-led company will require breaking silos across people working with the product, channels, marketing and IT. Instead, a truly integrated way of working is needed.
If you share our vision, let us help you transform your company into a truly customer-centric organization.
Our Story
Kaplan has a long history of collaborating with leading brands throughout Scandinavia, such as Åhlens, SJ, Circle K, Com Hem and Skandia to maximize the value of their customers and earn their loyalty.
Customer management is, to us, a philosophy of getting to know our clients´ customers. We create experiences based on individual behaviors and motivations – and predict what products, services and experiences should be offered at the right time, through the best channel.
These truly personalized experiences inspire customers to act and deepen their relationships with the brand. In turn, this allows us to understand the existing customers’ behaviour, which helps us to be precise when targeting the prospects through an effective use of media.
As a part of Accenture Interactive we are a team of more than 500 dedicated professionals in Stockholm, Copenhagen, Oslo and Helsinki working toward our vision. Our collective capabilities are in building the infrastructure, the systems, the effective marketing processes together with adding the creative edge that shapes the individual experience of the brand.
These truly personalized experiences inspire customers to act and deepen their relationships with the brand. Understanding existing customers’ behavior also allows us to be precise at targeting the right prospects through effective use of media.
Today, we are a team of more than 80 dedicated professionals in Stockholm, Copenhagen and Oslo working toward our vision. Our collective capabilities are in building the infrastructure, the systems, the effective marketing production processes together with adding the creative edge that shapes the individual experience of the brand.
Technology partners
Adobe
InRiver
Salesforce
Tableau
IBM
Agillic
Technology partners
Adobe |
InRiver |
Salesforce |
Tableau |
IBM |
Agillic |